If it's your goal to get people to visit a specific location, perhaps location information and a map is important. There's physically not that much space on a One Pager, so there's only a few things you can put at a time. I think PowerPoint is just pretty easy for dragging and dropping text and images around the screen, so it can make a decent editor for a One Pager (or in this case.a "slide" that you can use as a One Pager). Since One Pager's are mainly just text and maybe some images, Word is good enough for making them.
Stick with the recommendations above if you don't know how to use it well.Ī classic tool found in almost every office. It's almost TOO powerful for small jobs like a One Pager.
Photoshop is the most powerful visual editor out there, but it has a bit of a learning curve. Fantastic for dragging and dropping boxes/text/images for your One Pager. With plenty of templates and images that you can easily drag and drop to create awesome One Pagers quickly.Ī little know tool is Google Drawings which is an uber-simple graphics editor. You can easily drag & drop elements around the page, and print it out.Ĭanva has made designing marketing material simple. These 5 tools are my recommendations, starting from easiest to hardest. There's literally a trazillion graphics tools you CAN build a One Pager with, but I very much prefer simplicity. So how do you make a One Pager? Here's some tools: When you watch it being built from scratch, you can see how simple it really is: It's really only a few blocks of text slapped on a page and maybe some small pictures or logos. Here's a generic one-pager that can advertise anything. Making a One Pager is reasonably simple, check it out: "Hey Boss, look at this service we could use!" :::drop the One Pager on her desk::: or- 21.5cm wide, 28 cm tall.Ĭan be in either portrait or landscape mode. Standard sheet of paper measurements: 8.5" wide, 11" tall. Should be able to print it out on an ordinary desktop printer. Always test your One Pager on a printer. I would say these aren't hard-and-fast "rules" so much as "simple guidelines." Fill out the form at IBM.com/analytics and we'll get in touch."Įx: "We are located on the corner of Sebastian and 53rd St, next to the CVS Pharmacy." Just call Jenny at 713.301.1546 and describe your dream wedding cake."Įx: "Get IBM Analytics today. Government officials use them as handouts to get support for bills & causes.ġ.) A good one pager should give an overall snapshot of the product in the headline.Įx: "Get unlimited car washes for just $25/month!"Įx: "The only authentic pho restaurant in South Detroit!"Įx: "When you need a divorce, the Roland & Shlansky Lawfirm can help."Ģ.) It should give some testimonials or success stories.Įx: "Julie's Cafe is my go-to place for a bagel and coffee every morning for the last 12 years!"Įx: "200 people a day trust us to wash and detail their car every day!"Įx: "The Ron King Salon is the only salon I trust to style my curly hair!"ģ.) It should give a few great reasons to buy.Įx: "The Austin Samba Festival is the largest Brazilian celebration outside of Brazil!"Įx: "We have hosted more than 750 beautiful weddings in the Raleigh area!"Įx: "If you have Aetna or Blue Cross, your dental cleaning is 100% free!"Ĥ.) It should tell how to buy the product (Phone? Website? Physical Location? Carrier Pigeon?).Įx: "Order today. Let people print out a one-page synopsis of your product to show other people. Show an overview of a product/service to your boss or purchasing manager. Using them to advertise your local business in other surrounding businesses.
There's lots of different uses for One Pagers: It's like the modern day version of a brochure. They are great for promoting your business location, or giving a synopsis or a product to the person in charge of purchasing.
You might be asking:Ī One Pager is simple one page document that gives a high-level overview of a product, service, or business. How to Write A One Pager with Templates and Examples.
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